Salon des 100 by Paul Emile Berthon - Art Nouveau French poster

Artist:
Paul Émile Berthon (1872–1909) was a French artist who produced primarily posters and lithographs. Berthon's work is in the style of Art Nouveau, much like his contemporary Alphonse Mucha. Berthon studied as a painter in Villefranche before moving to Paris. He later enrolled at the Ecole Normale d'Enseignement de Dessin and received lessons from Luc-Olivier Merson. His study of the decorative arts influenced his print making, influencing the strong lines and natural details that guided his art. The vast majority of Berthon's lithographed posters did not include advertisements and were meant to stand on their own.

Advertising:
Salon des Cent ("Salon of the One Hundred") was a commercial art exhibition in Paris, based at 31 Rue Bonaparte. The Salon sold color posters, prints and reproductions of artwork to the general public at reasonable prices. It was established in February 1894 by Léon Deschamps, founder of La Plume ("The Pen") an avant garde literary and artistic magazine. It became known for its exhibitions showcasing the works of contemporary graphical artists. The salon held exhibitions until 1900. Many of the posters advertising Salon des Cent exhibitions have themselves become collectors' items.

Available here