jeudi 30 janvier 2014

Alfons Mucha - Times of the Day

Alfons Mucha Morning Awakening - Brightness of Day - Evening Contemplation - Night's Rest
Morning Awakening - Brightness of Day - Evening Contemplation - Night's Rest

Alphonse Mucha (1860 – 1939), was a Czech Art Nouveau painter and decorative artist, known best for his distinct style. He produced many paintings, illustrations, advertisements, postcards, and designs. His Art Nouveau style was often imitated. The Art Nouveau style however, was one that Mucha attempted to disassociate himself from throughout his life; he always insisted that rather than maintaining any fashionable stylistic form, his paintings were entirely a product of himself and Czech art.

In this serie, "the Times of the Day" (1899), Mucha combined fresh yet delicate colours with exuberant floral motifs. Each woman is set within natural surroundings which reflects her mood. The whole is then enclosed in an elaborate ornamental frame reminiscent of a Gothic window.

Available here


vendredi 17 janvier 2014

Josephine Baker by Paul Colin

PAUL COLIN (27 June 1892 in Nancy, France - 18 June 1985 in Nogent-sur-Marne) was one of France’s greatest poster artists.
Made famous in 1925 by his poster for the Revue Nègre, which helped to launch the career of Josephine Baker (who became his mistress), he worked for over forty years in the theatre, creating not only posters but also numerous sets and costumes.
Very Art déco at the outset, (his Le Tumulte noir is a masterpiece of the genre), his style quickly became highly personal and impossible to categorize: the synthetic accuracy of his portraits, the evocative force of his posters for grand causes so marked him as a master of visual communication that his work today remains relevant and fresh. A student of Eugène Vallin and of Victor Prouvé, he is considered a master of the modern school of poster art. He is the author of over 1400 posters and many theatrical set and costume designs.

JOSEPHINE BAKER (1906 – 1975) was an American-born French dancer, singer, and actress. Born Freda Josephine McDonald in St. Louis, Missouri, she became a citizen of France in 1937. Fluent in both English and French, Baker became an international musical and political icon. She was given such nicknames as the "Bronze Venus", the "Black Pearl", and the "Créole Goddess".
Baker was the first African American female to star in a major motion picture, Zouzou, to integrate an American concert hall, and to become a world-famous entertainer. She is also noted for her contributions to the Civil Rights Movement in the United States (she was offered the unofficial leadership of the movement by Coretta Scott King in 1968 following Martin Luther King, Jr.'s assassination, but turned it down), for assisting the French Resistance during World War II, and for being the first American-born woman to receive the French military honor, the Croix de guerre.

Available here

mercredi 15 janvier 2014

Soir de Paris - Bourjois poster

This "Bourjois" poster is one of my absolute favorite !
The image is so romantic: the man and the woman about to kiss, the Eiffel Tower on the background, the sunset colors, everything !
There are two others posters by the same artist, Pierre-Laurent Brenot, advertising the Bourjois perfume.
Available here.

Pierre-Laurent Brenot (8 July 1913 – 8 May 1998), was a French painter who also had a great activity in fashion and advertising. He is also known as the father of the "French pin-up".

Your profile on a Mucha Poster ! 80% OFF guys !

So excited about these two new posters !

I had the idea since a while. It took me a long time to find a way to create it.

Each listing is for one custom silhouette print using a painting by Alphonse Mucha (1897). The pictures above are only examples of what you could get.

Launching DISCOUNT : 80% OFF this friday and saturday
You will have to send me a profile picture of the subject. I will then start to work on your print on photoshop.
I will change:
- the profile line
- nostrill
- mouth
I will first send it to you via e-mail for final review, and then print and send it within 3 - 5 days.

Click here for the listings

Rosinette Absinthe rose

Artist: unknown

Advertising: Rosinette, Absinthe Rosé Oxygénée

Era: 1890s

An unrecorded lithographic poster for Rosinette, Absinthe Rosé Oxygénée, printed by Camis around 1900. This is the only know historical reference to a rosé absinthe. 
Absinthe is historically described as a distilled, highly alcoholic beverage and is commonly referred to in historical literature as "la fée verte" (the green fairy). Absinthe arose to great popularity as an alcoholic drink in late 19th- and early 20th-century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, the consumption of absinthe was opposed by social conservatives and prohibitionists.

Available here

Leonetto Cappiello : Je ne fume que le Nil

Artist: Leonetto Cappiello

Advertising: Le Nil - cigarette paper company

Era: 1910s

Leonetto Cappiello (1875 – 1942) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
This poster, created around 1900-1910, is an advertisement for the "papier à cigarettes" (cigarette rolling paper). The elephant is an exotic symbol of Africa and Egypt, the country of the Nil river. Exotic symbols were very used during the colonial times of the Belle Epoque.

Available here

BYRRH Advertisement

I've just found more than 50 Byrrh advertisements by Georges Léonnec ! I do not know if they are famous in the USA but they are in France.
They are already available in my Etsy shop:

Byrrh is a wine-based apéritif made of red wine, mistelle, and quinine. Created in 1866, it was popular as a French apéritif. With its marketing and reputation as a "hygienic drink", Byrrh sold well in the early 20th century. In the 1930s, Byrrh had 50% of the "aperitif" market share in France.

BYRRH Factory
The Story:
Brothers Pallade and Simon Violet, itinerant drapers, decided to take advantage of the wine fever in the region to develop an apéritif wine flavored with cinchona. They mixed dry wines and mistelles and initially marketed the resulting product as a health drink or tonic. This was because the local apéritif producers were displeased about competition with their established brands. Rebranding the brothers' aperitif as a health drink got around this problem, and Byrrh was sold in pharmacies.

The Second World War initiated the decline of Byrrh. Aided by tax benefits, natural sweet wines such as Banyuls, Muscat de Frontignan, and Rivesaltes superseded Byrrh, which went out of fashion.

In 1977, the family business, divided by strife, was acquired by Pernod-Ricard. Pernod-Ricard still makes the drink at its facility in Thuir near Perpignan, part of which was designed by Gustave Eiffel.

Advertisements for Byrrh are often visible in older French films or in films set in the France of the past. One example is François Truffaut's Shoot the Piano Player (1960), or the 1970 World War II comedy Kelly's Heroes.

Mad Men Season 4, episode 6 ("Waldorf Stories") featured a Byrhh advertisement that won a CLIO Award in April 1965. AV Club Reviewer Keith Phipps notes: "One of the other Clios went to Byrrh, a wine-based aperitif whose failure to catch fire in America illustrates that even great advertising can’t sell something people don’t want."
BYRRH in Mad Men

The most famous Byrrh advertisements were created by Georges Léonnec.

Georges Léonnec (1881 – 1940), the brother of the novelist Félix Léonnec, began his career as a cartoonist selling drawings to newspapers in 1899. After participating in World War I he worked as an illustrator for the magazine La Vie Parisienne. He worked for several other publications including Fantasio and Le Sourire. He was also well known for his advertising illustrations for Byrrh apéritif wine, Dufayel department stores, and the Casino of Paris.

This is just a few of the ads available in the shop:
The ads are true vintage ads from the 30s, not recent reprint !

Paris seen by Hollywood 2 : Midnight in Paris

This is the 2nd post about Paris seen by American movies!
If you love Paris and specially Paris during the Roaring Twenties and the Belle Epoque. You definitively want to see this one !

I do not want to give you too many informations about the movie, because it might spoil you the surprise. But I still want to introduce you some of the characters. (If you don't want to know, do not read! ;) )

In this movie you'll meet several American writers and artists from the 20s, living in Paris at that time:

Zelda and F.Scott Fitzgerald (by Alison Pill and Tom Hiddleston). F.Scott is an American author of novels and short stories, whose works are the paradigmatic writings of the Jazz Age. He is widely regarded as one of the greatest American writers of the 20th century. (by the way, he's the one who wrote "The Great Gatsby"!)

Ernest Hemingway (by Corey Stoll) was an American author and journalist. His economical and understated style had a strong influence on 20th century fiction, while his life of adventure and his public image influenced later generations. Hemingway produced most of his work between the mid-1920s and the mid-1950s, and won the Nobel Prize in Literature in 1954. He published seven novels, six short story collections, and two non-fiction works. His most famous work is "The Old Man and the Sea".
In 1921 he married Hadley Richardson, the first of his four wives. The couple moved to Paris, where he worked as a foreign correspondent, and fell under the influence of the modernist writers and artists of the 1920s "Lost Generation" expatriate community.

Pablo Picasso (by Marcial dy Fonzo Bo) was a Spanish painter, sculptor, printmaker, ceramicist, and
stage designer who spent most of his adult life in France. As one of the greatest and most influential artists of the 20th century, he is widely known for co-founding the Cubist movement, the invention of constructed sculpture, the co-invention of collage, and for the wide variety of styles that he helped develop and explore. Among his most famous works are the proto-Cubist Les Demoiselles d'Avignon (1907), and Guernica (1937), a portrayal of the German bombing of Guernica during the Spanish Civil War.

Salvador Dalí (by Adrien Brody) (his real name is Salvador Domingo Felipe Jacinto Dalí i Domènech, 1st Marqués de Dalí de Pubol (!)). He was a prominent Spanish surrealist painter born in Figueres, in the Catalonia region of Spain. Dalí was a skilled draftsman, best known for the striking and bizarre images in his surrealist work. His painterly skills are often attributed to the influence of Renaissance masters. His best-known work, The Persistence of Memory, was completed in 1931. Dalí's expansive artistic repertoire included film, sculpture, and photography, in collaboration with a range of artists in a variety of media.

Henri de Toulouse-Lautrec (by Vincent Menjou Cortes) and Edgar Degas (by François Rostain).
Henri de Toulouse-Lautrec (1864 – 1901) was a French painter, printmaker, draughtsman, and illustrator, whose immersion in the colourful and theatrical life of Paris in the late 1800s yielded a collection of exciting, elegant and provocative images of the modern and sometimes decadent life of those times. Toulouse-Lautrec is known along with Cézanne, Van Gogh, and Gauguin as one of the greatest painters of the Post-Impressionist period. 
Edgar Degas, born Hilaire-Germain-Edgar De Gas; 19 July 1834 – 27 September 1917) was a French artist famous for his paintings, sculptures, prints, and drawings. He is especially identified with the subject of dance; more than half of his works depict dancers. He is regarded as one of the founders of Impressionism, although he rejected the term, and preferred to be called a realist.

Folie du : About Us

Hi Guys !

So, I've open my new website last week at (and you still have 25% OFF until the end of June with this coupon code : OPENING25)
I wanted to give you more informations about the shop :

Our mission :

FOLIE du JOUR is a French shop dedicated to bringing customers the best selection of french advertising prints and posters.

Who's behind the shop ?

Bonjour and welcome to Folie du Jour !
My name is Marion. I'm a 28 years old French girl living in Paris, France (near Montmartre). I graduated with a Master's degree in International Management from Northeastern University in Boston, USA and Reutlingen University in Germany. 
The french Belle Epoque (Victorian Era) and Années Folles (roaring twenties) fascinate me. I've always loved vintage objects and most of all vintage prints and posters.
After running an Etsy and an Ebay shop for 2 years and sold more than 1500 items, I finally decided to open my own website !
In Folie du Jour, we offer you recent reproductions of antique French advertising prints and posters from 1895 to 1965.
I work with French suppliers specialized in prints reproductions for many years and recognized for the quality of their work. Our prints are top-notch quality reproductions with vivid, pure colors and exceptional details that accurately match the colours and the fineness of the original.
I always try to write as much as I know about the prints and the artista. You will also find a lot of informations and anecdotes in the blog.
For the latest updates : « like us » on Facebook !

Why this name « Folie du Jour » ?

« La Folie du Jour » was the name of a Josephine Baker's show in the Folies Bergère, Paris.
Josephine Baker (1906 – 1975) was an American-born French dancer, singer, and actress. Born Freda Josephine McDonald in St. Louis, Missouri, she became a citizen of France in 1937.
Baker was the first African-American female to star in a major motion picture, Zouzou (1934), to integrate an American concert hall, and to become a world-famous entertainer. She is also famous for her contributions to the Civil Rights Movement in the United States, for assisting the French Resistance during World War II, and for receiving the French military honor, the Croix de guerre.

What « Folie du Jour » means :

Folie = sheer madness or sheer craziness
du Jour = of the day. (like in a french menu : Soupe du Jour = Soup of the day )

Château d'Angers

Last week end I was in Angers in the Loire Valley, in the département of Maine-et-Loire, in France.
Angers is very famous for its medieval castle.

Originally, this castle was built as a fortress at one of the sites inhabited by the Romans because of its strategic defensive location.
In the 9th century, the Bishop of Angers gave the Counts of Anjou permission to build a castle in Angers. It became part of the Angevin empire of the Plantagenet Kings of England during the 12th century.

In 1204, the region was conquered by Philip II and an enormous castle was built during the minority of his grandson, Louis IX ("Saint Louis") in the early part of the 13th century. The construction undertaken in 1234 cost 4,422 livres, roughly one per cent of the estimated royal revenue at the time. Louis gave the castle to his brother, Charles in 1246.

In 1352, King John II le Bon, gave the castle to his second son, Louis who later became count of Anjou. Married to the daughter of the wealthy Duke of Brittany, Louis had the castle modified, and in 1373 commissioned the famous Apocalypse Tapestry from the painter Hennequin de Bruges and the Parisian tapestry-weaver Nicolas Bataille.

In 1562, Catherine de' Medici had the castle restored as a powerful fortress, but, her son, Henry III, reduced the height of the towers and had the towers and walls stripped of their embattlements; Henry III used the castle stones to build streets and develop the village of Angers. Nonetheless, under threat of attacks from the Huguenots, the king maintained the castle's defensive capabilities by making it a military outpost and by installing artillery on the château's upper terraces.

 At the end of the 18th century, as a military garrison, it showed its worth when its thick walls withstood a massive bombardment by cannons from the Vendean army. Unable to do anything else, the invaders simply gave up.

A military academy was established in the castle to train young officers in the strategies of war. In a twist of fate, Arthur Wellesley, 1st Duke of Wellington, best known for taking part in the defeat of Napoleon Bonaparte at the Battle of Waterloo, was trained at the Military Academy of Angers. (from: wikipedia )

The most interesting part of the castle is, to me, the Apocalypse Tapestry.  It depicts the story of the Apocalypse from the Book of Revelation by Saint John the Divine in colourful images. The tapestry was made in six sections, each 78 feet wide by 20 feet high, comprising 90 different scenes.
It's very very impressive, as it's on a very large room with almost no light except on the tapestry. Just imagine that the tapestry is 468 feet wide and 20 feet high !

1889 World's Fair in Paris

The Exposition Universelle of 1889 was a World's Fair held in Paris, France from 6 May to 31 October 1889. it was one of the most successful World's Fairs in history with more than 30 million visitors.
General view of the Exposition
World's Fair guide
Entrance ticket: 1 Franc
It was held during the year of the 100th anniversary of the storming of the Bastille, an event traditionally considered as the symbol for the beginning of the French Revolution. The fair included a reconstruction of the Bastille and its surrounding neighborhood, but with the interior courtyard covered with a blue ceiling decorated with fleur-de-lys and used as a ball room and gathering place.

Advertisement for the Fair (available in my shop)
The main symbol of the Fair was the Eiffel Tower, which was completed in 1889, and served as the entrance arch to the Fair. The tower was constructed of wrought iron and was designed by Gustave Eiffel. The 1889 fair was built on the Champ de Mars in Paris, which had been the site of the earlier Paris Universal Exhibition of 1867, and would be the site of the 1900 exposition as well.
Matching closely the opening day of the Exposition, the Opéra Comique premiered on 14 May 1889 with a work specially composed for that event: Jules Massenet's Esclarmonde (debuting American soprano Sybil Sanderson), attracting and entertaining crowds of visitors for the more than 50 evenings the Exposition lasted.

Four of the Javanese Dancers Photograph from 1889

At the Exposition, the French composer Claude Debussy first heard Javanese gamelan music, performed by an ensemble from Java. David Toop, a modern musical critic, denotes Debussy's experience at the fair to mark the start of ambient music, a style which has since grown through a tree of successive musical innovators, including Sun Ra, John Cage, and innumerable others. Toop expounds upon Debussy's importance in his 1995 exegesis on ambient sound, Ocean of Sound.
William Stroudley, locomotive superintendent of the London, Brighton and South Coast Railway died whilst at the exhibition, where he was exhibiting one of his locomotives. Heineken received the Grand Prix (English: Grand Prize) at the exposition.

Buffalo Bill recruited American sharpshooter Annie Oakley to rejoin his "Wild West Show" which performed for packed audiences throughout the Exposition. Other prominent visitors included the Prince of Wales (the future King Edward VII) and his wife, Princess Alexandra; artists James McNeill Whistler, Edvard Munch, Rosa Bonheur, Paul Gauguin and Vincent van Gogh; U.S. journalist and diplomat Whitelaw Reid; author Henry James; Filipino patriot Jose Rizal; and inventor Thomas Edison. (wikipedia)

Pavillon des téléphones
The 1889 Exposition Universelle in Paris offered exciting and often surprising aural pleasures. Strangest of all were the familiar melodies of French opera heard through acoustic tubes. Indeed, the Pavillon des téléphones with its opera transmissions by phone, and the exhibition of Edison's phonographs were amongst the greatest attractions of the exhibition. They proved to be places of magic and discovery, but also of uncomfortable awe, however much tamed within the secure parameters of an industrial fair. To go and listen to sounds that had no immediate source was to catch a glimpse of a future which might well bring with it some if not all of those strange and wonderful inventions which had become so popular in novels by Jules Verne. The prospect was at the same time enticing and frightening. ( )